Minaj was the first female artist included onMTV’s Annual Hottest MC List, with a The New York Times editor saying that some consider her to be “the most influential female rapper of all time”. In 2016, Minaj was included on the annual Time 100 list of the most influential people in the world. Her rapping is distinctive for its fast flow and the use ofalter egos and accents, primarily British cockney. Early in her career, Minaj was known for her colorful costumes and wigs. According to Billboard, Minaj has the mostHot 100 entries in history amongst female rappers, and also has the third-most entries amongst women of all genres. Minaj has received ten Grammy nominations throughout her career, and has won sixAmerican Music Awards, eleven BET Awards, three MTV Video Music Awards, four BillboardMusic Awards, and was the recipient ofBillboard‘s Women in Music 2011 Rising Staraward. She has further endorsed Adidas,MAC Cosmetics and Pepsi. She has sold 20 million singles as a lead artist, and 60 million singles as a featured artist worldwide.